I know I know, enough with the "firsts" already.
This is my first assignment for spring semester, which I wrote after my shift at KXAN, finishing the first draft at 1am.
Mass Communication and Me: A Case Study of Myself as a Media Consumer/Producer
It began with The Boy Who Painted the Sun, my favorite childhood book that Mom would read to my brother and me before bed. Then my encounters with media progressed to watching the evening news on television every night during dinner. We were the kind of family who tried to catch up with each other, whilst catching up with the world.
There were three televisions in the house; one in the living room, one in the rumpus and the final one in my parents’ bedroom. We only watched free-to-air television, the five free channels in Australia. My brother and I almost worshipped the television. The first thing we did after school and eating our afternoon tea was to plonk down in front of it and watch our favorite evening programs like Super Ted, Gumby, Banana Man and Captain Planet to name a few. Then we’d look forward to the weekend and Saturday Disney. As we moved on to high school, the afternoon television sessions petered out and soon I only had time to watch a couple of my favorite sitcoms on week nights and music videos on Saturday morning. Last year, the changeover to digital television began, and before I flew to Austin, Dad bought a digital set-top box. More free-to-view, digital channels are popping up and last year with a possible presenting career in mind, I auditioned for a dedicated children’s channel.
Every Sunday we had the Brisbane city newspaper delivered and I would delight in unwrapping it from the tight, blue film encasing. Each member of the family would read specific parts of the newspaper. When I was younger, I’d peruse the children’s section with cartoon comics and by the time I was a teenager, I’d prefer to read about women’s issues and lifestyle. Both parents and I would also read the local newspaper on Tuesdays and Fridays. Dad also liked to peruse the news from overseas online, mainly concerned with south-east Asia. Unfortunately, I only visited both sets of grandparents every few years, but I do remember they always had newspapers.
My mom likes to read books more than Dad, the non-fiction kind with heart-warming storylines. When I completed preschool, they gave me another favorite book called Enoch the Emu. From the age of five until 15, I read books constantly, mostly borrowed from the local and school libraries. I indulged in adventure and fantasy, because I could voyage away into my imagination. Strong female characters also sang out to me like the girls from The Saddle Club. Although I’m 22 now, I still have a special attachment to my childhood books and I hope one day my own children will read them.
As a child we subscribed to National Geographic, but my parents haven’t subscribed to any magazines for more than 10 years. These days the only magazines lying around are various home improvement and lifestyle titles that Mom buys second-hand from the library.
What I could always count on was someone in my family listening to the radio, whether it was the news or classical music station blaring loudly when Dad picked me up from school; in the kitchen where the “golden oldies” played while Mom cooked dinner; or in my bedroom humming along to the top 30 countdown and doing my homework. The most interesting piece of music-making in our house would be Dad’s record player, which he’s actually fiddled with two times in my life. I’m very proud of his Beatles collection. However, the cassette and CD player from our sound system did embrace a few Harry Balefonte and Val Doonican runs when I was in primary school.
Aladdin released in Australia in1993 was the first movie my parents took my brother and me to see, and other than that special occasion they rarely went to the theatre. Except a few years later, we began going to the drive-in movies once a month or so until they closed down. We also had a VCR that was mainly used to record shows and play other Disney movies like The Lion King.
My parents seemed to use media as both entertainment and news source. Since we had our nightly news ritual, there was always something to talk and debate about. Big news meant big discussion. Sometimes if Mom or Dad read an article they thought would be interesting for us, they’d cut it out and leave it on the kitchen table. Dad still sends me news articles via email.
Because I’m away from home for study abroad, I sent an email to my parents asking for their recollections. My Mom replied with some memories. Her Uncle George used to work for the Cathay movie theatre, and she thinks he may have been a technician since he also helped to make local Malay movies. My great-grandma Aunty Lily also worked for the Cathay as a secretary and because of her free tickets, she became a movie buff. In her email, Mom says, “I remember she'd go to the movies every week!” She does recall watching the moon landing on television and that the set was used for family entertainment. They would all watch together; however, programming was limited from 6pm to midnight, all in black and white. No kissing and no sex. They were very lucky to have one in the household because the neighborhood’s poor people viewed television at community centers.
Also I thought it was important to answer a few of the questions about my recent experience with mass media. My usual routine back in Brisbane begins and ends with the news. I love to enjoy my breakfast on the couch with the morning Today show; find out what sort of day to expect; and engage with the presenters sometimes even lamenting about the female anchor’s wardrobe choice. This little routine I miss quite a great deal, especially now because I am an intern at the local news station here in Austin, KXAN News. It doesn’t feel quite right to be disconnected with what’s happening in the world, so I’ve resorted to visiting the KXAN website when I have the time.
From media consumer to producer, I have a front seat at the helm of the news-driving machine. With every shift I gain more of an understanding and insight into that mysterious news-making world. And I’ve realized that for me television is not just about helping to create news, when your face and presence is televised into people’s homes; you are able to have an effect on their lives. During the summer of 2008, I was involved in a documentary series, Roadtrip Nation. As a team of three Australian women, we interviewed intriguing people about their life stories and were filmed while our interviews took us on a road trip from Los Angeles to Portland, Maine over six weeks. The season was broadcast in November last year on PBS. So I’ve been able to experience from within the production streams both the news and entertainment function of mass media.
Earlier this month, I visited the Roadtrip Nation headquarters and what surprised me was that my image and my story have continued to be used to help with the organization’s other goals like education programs in schools. In some ways, I’ve lost some ownership of my own image in order to serve another function of mass media - to educate. That’s something I completely overlooked when considering my use of mass media, and first-hand through my reflections and experience, I’m beginning to fully realize the influence and impact mass media can have as the story-tellers of past generations and generations to come.